THEBE MAGUGU CLOTHINGS

Thebe Magugu’s eponymous label offers ready-to-wear that deconstructs the history and politics of South African culture and blends it into clothing. Founded in 2016, THEBE MAGUGU undertook fashion as a form of dialogue through technical innovation in a range of sophisticated, highly tailored pieces. The label’s unique, forward-thinking aesthetic is driven by the inspirational spirit of the people for whom the collection is designed. Enthralling custom textiles—the label’s signature—draw on childhood stories, objects, and places that hold sentimental importance to the designer, while contemporary silhouettes with avant-garde sensibilities bridge the gap to the present. Exploring fundamental subjects while remaining whimsical, THEBE MAGUGU embodies the uncompromising future of menswear.