Hood by Air 후디 & 집업

Featured on the runway and in the club, Hood By Air blurs the line between luxury streetwear and underground phenomenon. Launched in 2006 by Shayne Oliver, the New York-based label has earned a devoted cult following with its unapologetic designs. Far ahead of his time, Oliver refuted the need for gendered design and incorporated a variety of body types into his unique collections. Following a hiatus in 2017, Hood By Air relaunched in 2020 with the same finger-on-the-pulse attitude that catapulted the brand to fame. Streetwear crewnecks feature eye-catching graphics of ‘90s pastiche, while heeled sneakers reference underground rave culture and sophisticated evening wear. A countercultural perspective in the world of high fashion, Hood By Air continues to challenge convention with refreshing panache.