Brioni

Renowned Italian menswear label Brioni was founded in 1945 by Nazareno Fonticoli and Gaetano Savini. Originally a tailoring company, Brioni’s luxury suiting and knitwear quickly drew acclaim from celebrities and high-profile politicos alike for its bold silhouettes and striking colorways. Known for their innovative approach, the brand is responsible for spearheading formerly unknown concepts, such as the men’s runway show. To this day, garments are crafted by experienced Italian artisans, ensuring their quality and authenticity. However, modern influences have further enlivened the classic label, forming a contemporary legacy that is one part prestigious refinement, one part laid-back sophistication. Lush leather jackets and slim bombers evoke vintage Italian sportswear, while unexpected features like drawstring waists add a touch of effortless sprezzatura to tailored trousers.