True Tribe

Luxury menswear label True Tribe has a mission to reconnect people with nature. A zealous traveller of the world’s most remote destinations, Parisian founder Alexandre Sundberg has put the swim and activewear brand at the forefront of the eco-conscious slow fashion movement. Collections are crafted exclusively with ECONYL® regenerated nylon, a material constructed from recycled fishing nets and plastic ocean waste. Remodeling the fashion narrative since opening its atelier in Pakistan’s Indus Valley in 2018, True Tribe supports traceable, ethical, and sustainable practices, including the fair compensation of skilled local artisans. Quick-drying shorts available in a range of colors and patterns attest to the brand’s exemplary craftsmanship, while water-repellent textiles are woven on traditional jacquard looms and fashioned into zip-up jackets, trousers, open collar shirts, and sweatshirts. Restoring harmony with nature, True Tribe offers respect to the planet through its commitment to eco-friendly design.